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Beta FM Application

Project details

Beta FM is a multimedia platform that offers music broadcasting and streaming services to its users in over 180 different countries. With a strong focus on music curation, Beta FM wanted to provide its community of music enthusiasts a consistent brand experience that was intuitive to use regardless the device type. In order to connect the brand achieve digital branding success across various environments, Mladjenovic Network implemented a suitable balance of both proven methodologies and emerging trends in the fields of User Interface and User Experience design to maximize interaction with the community and engage them through ease of usability and accessibility. Furthermore, Mladjenovic Network worked with the with the Beta FM to design all the supporting online and offline marketing collateral needed to support the marketing and promotion efforts of the platform and its adoption by users worldwide.